Hotels are investing heavily in guest-facing technology as consumers demand convenience, personalization, and frictionless experiences. A new handbook from LG Hospitality Solutions includes case studies, product solutions, and creative ideas to show how high-performing TV displays can enhance hotel efficiency and elevate the guest experience.
Guest-facing tech has gained popularity over the last few years, especially due to its contactless capabilities. While there is a lot of investment in this landscape and growing interest from hoteliers and guests, it is still largely in its infancy with a lot of potential to grow.
Today’s edition of Skift’s daily podcast looks at Marriott’s new apartment offering, turning pools into profitability, and what tech layoffs mean for travel brands.
Some hotels that temporarily closed their pools during the pandemic are permanently replacing them with more profitable event space. Yet not all guests will like the trend.
From a technical standpoint, Airbnb already has the ability to show the total price up-front. Clamping down on host-set cleaning fees would create a firestorm — among hosts.
For hospitality brands to inspire loyalty, they need to deliver a consistently stellar guest experience — but many hotels haven’t been able to hire enough staff members to meet the high level of service guests expect. To overcome this challenge, hotels must increase efficiency and optimize communication between teams.
As travel brands navigate a new frontier of customer expectations, they must start by rethinking their online checkout journeys. Decluttering the e-commerce experience can create a more focused merchandising strategy that drives ancillary revenue and deepens customer loyalty.