Articles tagged “guides”

Overall, travelers today are looking to travel with friends and family and use local firms in the destination they’re going to.

As the lines between independent and branded travel content blur, it will matter less who is presenting the content and more whether it's relevant and actionable for the targeted reader.

Kudos to Triposo for not looking to social travel or spammy apps built atop Facebook for the future of their digital travel guides. But a vibrating belt telling you where to go may take the whole "think outside the box" concept way too far outside the box.

It is still early in the travel information game in digital, and the consumer behavior is likely to continue evolving, and will likely still include some mix of old school methods.

Google Maps is the world's biggest funnel to destination-specific information, and it only makes sense to focus content on those users. Whether or not Zagat's distinctive ratings system and brand voice will continue to rise to the top remains to be seen.

CityGrid has had a difficult time finding its footing, both because of challenges from Yelp and because of its own ongoing leadership difficulties. It would be hard to find another company of its size that's swapped CEOs so often.