Hilton acquires a majority stake in Sydell Group to globally expand the NoMad Hotels brand, with plans for up to 100 properties and integration into Hilton’s commercial platforms, while NoMad Las Vegas will rebrand, addressing Hilton’s gap in the luxury market.
Hilton aims to triple its India portfolio to 75 hotels in three to four years, expanding into emerging markets like Ayodhya and introducing luxury brands, with a focus on tier-I markets and the growing wedding segment.
The franchise model allows for rapid expansion and scalability, which is particularly helpful for a market like China, where the demand for accommodations is high.
In a recent interview, Hilton CEO Chris Nassetta discussed the hotel giant's record-breaking year for hotel development, the drivers behind its loyalty program's growth, and how it's trying to tame its carbon emissions.
Hampton by Hilton announced a new North American prototype and the unveiling of a refreshed global brand identity, with key updates for both Hampton Inn and Hampton Inn & Suites.