The “I do” in Indian weddings is a multi-million-dollar extravaganza that will make your head spin faster than the bride and groom during their eleventh outfit change.
Hilton seems to be taking a cue from its success in China and bringing a similar strategy to India. With the improving infrastructure, expanding airline services, and a large domestic market, the hotel company sees a perfect opportunity to expand its brand presence in India.
Hilton will acquire the Graduate Hotels brand for $210 million, which includes all rights to the Graduate brand worldwide, franchise agreements for all existing and signed pipeline Graduate Hotels, and future development and growth.
The hotel behemoth Hilton is acquiring the hip, localized Graduate Hotels brand for a cool $210 million. The boutique chain has rapidly expanded to 33 properties clustered around universities in the U.S. and U.K.
As the Indian traveler drives demand to lesser explored domestic destinations, major brands are finding opportunities to grow in the Indian hinterlands.
Hilton announced a new exclusive partnership with AutoCamp to offer Hilton guests an experience that blends the spirit of an iconic outdoor adventure with the hospitality and design-forward thinking of a boutique hotel.