Loyalty is no longer just about repeat stays. Hotel execs are increasingly pitching it as a revenue engine that can keep growing even when room pricing slows.
ICE's Operation Metro Surge in Minneapolis revealed what happens when hotels become political battlegrounds — and why the industry isn't ready for what's coming.
Artificial intelligence isn’t charging hotels commissions yet. But lawyers at Marriott and Hilton are already preparing for a world where AI platforms could become the next powerful gatekeepers in travel distribution.
Hilton’s muted growth in revenue per available room last year primarily reflected an economic strain on mid-market travelers. Yet CEO Chris Nassetta is optimistic about what he's seeing in the overall bookings data for 2026.
Targeting a CEO’s home marks a new phase in the anti-ICE campaign — and a reminder that hotel groups now face reputational risks in an ever-more politicized moment.
Big hotel groups have a middle class problem. It's gotten harder to keep the promise of standardized, family-friendly quality hotels at reasonable rates.
Lifestyle hotels have moved from niche rebellion to mainstream strategy. As the model spreads, can it still surprise guests, or does scale make ‘cool’ start to look the same?
Hilton's 27th brand, Undergraduate by Hilton, will complement its recently acquired Graduate Hotels with lower pricing for smaller markets. But it's not the student housing brand Hilton has been rumored to be developing.
A franchisee of Hilton and IHG has temporarily closed its two hotels in St. Paul, highlighting a challenge that may face other hoteliers nationally in coming months.