Articles tagged “hilton”

Big hotel groups have a middle class problem. It's gotten harder to keep the promise of standardized, family-friendly quality hotels at reasonable rates.

Lifestyle hotels have moved from niche rebellion to mainstream strategy. As the model spreads, can it still surprise guests, or does scale make ‘cool’ start to look the same?

Hilton's 27th brand, Undergraduate by Hilton, will complement its recently acquired Graduate Hotels with lower pricing for smaller markets. But it's not the student housing brand Hilton has been rumored to be developing.

BTS hasn’t played a note yet, but flight and hotel searches are already spiking. Welcome to the new shape of live tourism!

A franchisee of Hilton and IHG has temporarily closed its two hotels in St. Paul, highlighting a challenge that may face other hoteliers nationally in coming months.

Hilton’s new brand is a long-delayed acknowledgment that a certain type of traveler wants the space of a residential apartment along with the consistency, on-site staff, and loyalty points of a hotel.

Hilton apparently decided it needed to move swiftly to guard its national brand reputation.

DHS has accused a Minneapolis Hilton franchisee of canceling ICE agent reservations. Hilton's corporate headquarters says the incident doesn't reflect its values.

Everyone wants the luxury traveler, but no two hotel groups define “luxury” the same way. From yachts to boutique collections to loyalty tie-ins, hotel giants are rewriting the rules to win the richest guests in a race that keeps getting bigger.

Hotel groups must ensure that short-term performance marketing doesn’t quietly erode brand loyalty, which may be key to unlocking bookings driven by agentic AI.