Some U.S. companies say the decline in international visitors was hard to ignore in the third quarter. Recovery may hinge on the success of 2026 events.
Tech solutions won’t fix the hotel industry’s climate challenge on their own. But when they work, hotels should share those wins and scale them fast, because smarter kitchens today could mean smaller footprints tomorrow.
Hilton CEO Chris Nassetta predicts a recovery in U.S. hotel spending, including by middle-class travelers. He says the multi-year growth will be driven by more business investment, falling interest rates, and greater tax certainty.
Is the U.S. hotel sector entering a recession? Will other hotel groups join Hyatt in layoffs? These are some of the things that Skift is looking out for during earnings season.
Major chains tout hundreds of millions of members, but a new Skift metric reveals wild disparities in how they build their programs. Marriott, for instance, is in the middle of the rankings when measured by members per room.
Hilton is adding boutique hotels, connecting rooms, and smart TVs to adapt to travelers seeking unique properties, multigenerational trips and streaming entertainment.