Articles tagged “hilton”

Hilton Worldwide tested the waters with new cancellation fees and it evidently liked how things played out even if guests did not. The company will keep on testing fees until it finds a structure that sticks. Guests have nothing to fear if they have nothing to hide--cancellation plans, that is.

Hilton’s newest campaign—its largest ever—shows to what lengths hotel companies will use low rates and loyalty programs to take back their market share from online travel agencies, and get more customers to book direct.

Although many travelers fear and loathe airport hotels, Hilton is providing data that suggests hotel companies can change people's perceptions by promoting airport properties designed on par with city hotels.

The argument of Priceline Group CEO Darren Huston is that chains are shooting themselves in the foot -- and their properties aren't happy -- when the chains offer lower rates on their own websites because then their listings on Booking.com won't convert as well as they should. But as Huston says in a different context, perhaps the hotels would reply that they are "playing the long game."

Hilton's latest new brand is bringing all of the next generation hospitality trends to one cost-effective platform, which could potentially scale very well based on price alone.

TV advertising is an ever-more-essential part of major brands' advertising mix and trends so far this year indicate the rich -- airlines, cruise lines and online travel agencies -- are getting richer.

Rate parity and most-favored nation provisions are slowly fading as Marriott and Hilton offer lower rates to new and existing loyalty program members on their own sites than Expedia and Booking.com can. Don't underplay the power of a several-dollar discount in the race toward bolstering loyalty-program rosters through the lure of bottom-of-the-heap pricing.

Hilton Worldwide's pursuit of strategic alternatives, including spinning off its real estate business into a real estate investment trust, likely won't have a direct impact on guests but could make Hilton Worldwide shareholders, including its largest one, Blackstone, very happy.

25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.

With their customer base of affluent, on-the-go guests hotels are the perfect target for hackers.