Articles tagged “hoshino resorts”

Visiting Japan can be intimidating for foreigners, who tend to stick to the biggest cities. Hoshino Resorts hopes its new brand can lure some of them to the country's beautiful mountains.

One of the oldest forms of Japanese hospitality is getting more attention from global brands, and cross-pollinating across the Pacific. 

Yoshiharu Hoshino, the CEO of Hoshino Resorts, is one of the world's most remarkable hotel executives. He's built a group of brands now intimately associated with Japan's tourism development and distinctive approach to hospitality.

Yoshiharu Hoshino, the CEO of Hoshino Resorts, doesn't follow the crowd. He's taking steps to combat overtourism and brand bloat in Japan while testing travel subscriptions. And he wants to bring Japanese inns to America.

Athletes go for gold at the Olympic Games, but hoteliers don't typically walk away with many prizes in the form of long-term revenue gains from the global mega-event.

Hoshino Resorts is smart to get a head start on accommodating the influx of travelers who are not only traveling to Japan in droves, but yearning to do so in a way that makes them feel more connected to the local culture, without having to break the bank.

This fourth-generation hotelier isn’t afraid to think differently, and he has grand plans for introducing the rest of the world to his family’s luxe interpretations of Japanese hospitality.