Articles tagged “hotel brands”

Hilton wants AI platforms to need it more than it needs them. That's a bold position for a company still describing its tools as “early days.”

H World's international arm has had its best year since its 2019 acquisition. Now it has to prove it can sustain the momentum.

Minor Hotels has spent a year making moves that individually make sense. Whether they add up to a coherent global strategy is what the next stage will reveal.

Rather than competing on sheer scale, Radisson is pitching owners on speed, flexibility, and a more focused brand lineup, with Asia central to its growth ambitions.

B&B Hotels has found momentum by scaling a focused budget model across Europe’s fragmented markets. The next phase is proving that the same formula can work in markets like the UK and the U.S.

Conversions are giving hotel groups a faster way to expand midscale, especially in higher-cost markets where new builds are harder to justify.

The data is clear: food-led hotels only outperform when they're not competing with a vibrant local dining scene. Minor Hotels and a wave of other hotel groups will have to place their new culinary-themed brands carefully.

The hotel giants are becoming distribution "platforms" of brands run by others, not just brand owners themselves. Hilton is the latest to embrace this shift with its new "brand of brands," Select by Hilton.

The launch shows Marriott pushing deeper into midscale with a brand built for portfolio deals, not just one-off conversions.

Marriott’s global sprint to lock down ‘Matter Hotels’ looks less like routine brand protection and more like prep for a launch.