Articles tagged “hotel brands”

Hilton’s newest brand is aimed at bringing outside brands into its system without buying them outright. Yotel is the first test of that model.

There's little glamor in limited-service conversion brands and extended-stay hotels in secondary markets. But for Hyatt, this may be the fastest way to fix a U.S. location map full of holes.

Beckons is turning two established lodge operators into a bigger luxury platform, with strong high-end demand and rising owner interest helping support expansion in remote, experience-led stays.

Marriott highlighted two forces shaping the hotel industry right now - geopolitical volatility and a race to build AI tools that keep travelers inside its direct channels.

Minor is using Wolseley to test whether a storied restaurant brand can become a broader luxury platform, starting in New York and likely next in Dubai.

The luxury hotel boom is creating more sameness - Hyatt’s trying to avoid that trap with clear brand lanes for its luxury portfolio.

IHG’s 21st brand underscores how major hotel groups are multiplying “collection” labels to capture independents, even as questions about portfolio overlap grow louder.

Hilton’s muted growth in revenue per available room last year primarily reflected an economic strain on mid-market travelers. Yet CEO Chris Nassetta is optimistic about what he's seeing in the overall bookings data for 2026.

Marriott possibly adding a new brand to its India mix points to it using a "something for everybody" approach – allowing it to tap into all segments and act as a one-stop shop for all accommodation needs.

Hilton's 27th brand, Undergraduate by Hilton, will complement its recently acquired Graduate Hotels with lower pricing for smaller markets. But it's not the student housing brand Hilton has been rumored to be developing.