Arguably, no one else in the hospitality industry has made wellness as much of a priority and focus as Hyatt has. Our latest research suggests there's a lot of opportunity for the company to tap into this quickly growing segment to drive increased customer loyalty.
As earnings season for 2018 results for the hotel companies begins, Skift Research is out with a deep dive report on Hyatt assessing some of the company's key developments. With the company's recent acquisitions in the management space, dispositions of owned real estate, and increased focus on wellness offerings, we think Hyatt is smartly positioning itself for an uncertain future.
Two years in, it appears that consumers didn't just sign up for the loyalty programs to get a discount. Or even if they did, they've also come to realize the additional benefits of booking direct.
With so many hospitality brands jumping on the wellness bandwagon today, the companies that are actually going to resonate with customers are those that create true opportunities for customers to enhance their well-being.
Just as challenging as it is for Airbnb to offer more hotel-like options, it seems in some ways even more daunting for hotel companies to start offering more Airbnb-like accommodations.
These were the 10 biggest deals in travel in 2018. Were they the smartest decisions? We'll know in a few years. Hospitality-related acquisitions dominated our list; the online travel agencies made some big investments, but were absent as big buyers.
We predicted CBD oil would be a thriving business in 2019 –– but it will soon likely be a skyrocketing one, thanks to the passage of the new Farm Bill. This means consumers may find a whole lot of anxiety relief, and hemp farmers and product manufacturers will likely see big profits.