As luxury hotel companies work to become spaces for healthy living, we'll likely start seeing more people with "wellness" or "well-being" in their titles take up senior positions.
The survivors of skirmishes past, from commission cuts to the perceived threats of the internet, have reinvented their businesses and thrive in a new landscape where personal touch still matters.
Hyatt retooled its "cash + points" award booking calculations last week and it illustrated the perils of building out a loyalty program without expecting members to abuse it.
We all knew Hyatt was in the mood for a major acquisition. (NH Hotel Group or Starwood, anyone?) And now we have a much better idea of what its plans are for Two Roads, as well as other acquisitions down the line.
Hotel companies are making big hiring moves to better position themselves in the wellness space. With so much momentum in the sector at the moment, this makes sense. How much investing in wellness actually adds up financially, though, is up for debate.
Every time you turn around these days, a major hotel company is announcing that it has hired a chief wellness officer. But will this wave of devotion to wellness be a phase or a long-lasting phenomenon? Look to the return on investment for that answer.
New data show that the global wellness industry is on the rise: It’s now worth $4.2 trillion. Smart companies are innovating to stay ahead, exhibited by the Lululemon and Strava fitness-meets-digital partnership and Equinox’s move into luxury wellness tourism.
Hyatt certainly has been creative in experimenting with ways to use loyalty points this year. Its latest move allows its World of Hyatt members to redeem points for spa experiences at Exhale properties.