Travel on TikTok: Top Trends, Longer Videos and the Future of Booking Trips
Photo Credit: TikTok has become a major marketing force in the travel industry. Unsplash / Solen Feyissa
Skift Take
TikTok has become an influential force in travel discovery. Selling travel more directly would make it formidable.
Millions of people look to TikTok every day to plan their next vacation. So airlines, destination marketers, and hotels create short videos on the platform to influence final booking decisions.
Over 60% of users in Germany, Austria, and Switzerland say they’re likely to book a holiday based on recommendations they’ve seen on TikTok, according to Stuart Flint, who heads TikTok’s global business solutions for Europe and Israel.
Flint spoke with Skift Wednesday after his on-stage presentation at ITB Berlin, the travel trade show.
Flint discussed the platform's niche communities, TikTok's tests of long-form videos, why some celebs struggle on the platform, tips for appealing to users, and other issues.
This interview has been edited for clarity and length.
How Travel Brands Work With TikTokSkift: 2022 seemed like the year when travel brands really started using TikTok. How much has your travel advertising revenue grown since?
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