Articles tagged “instagram”

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

This week in digital news, booking through Instagram might finally work, Airbnb buys Gaest in a bid to enter further into the meetings and events sector, and a "glamping" startup raises $115 million.

When Facebook enabled airlines and hotels to build booking functionality into their Facebook pages years ago, it was a total bust. But Instagram and Whatsapp seem to have an engagement level that was missing last time around, making these e-commerce moves appear to be a lot more feasible.

Justyna Smith built up a modest Instagram following, and she's used that, plus word of mouth, to run a four-woman luxury travel agency that's making money. Many businesses decide to market wherever the customers are; in Smith's case, the customers came to her and the business followed.

It might not be surprising to hear that rich experiences will continue to be high on the lists of travelers in 2019. But there are a few trends that will shape the types of experiences they’ll be looking for.

Pixability’s new eBook digs into how travel brands are using video across YouTube, Facebook, and Instagram, which travel brands have seen success with video, and the video strategies that are most effective for each platform.

Instagram already offers ticketing services in its app, and it seems like Snapchat is well on its way. Beyond selling tickets, though, both platforms are also jockeying to become the premier platform for augmented reality technology and content as the sector develops.

The state of hospitality is indeed strong, but there's always room for a few nips, tucks, and optimization. Here are a few ideas that modern hoteliers can crib from.

Instagram-powered visual marketing seems to be a necessary tool for food businesses. However, the lack of exact metrics and instruments to gauge its ROI makes it a trickier undertaking than it looks on camera.

Instagram's booking functionality produced a whole lot of hype when the launch was announced last year, but who's actually using it?