Articles tagged “instagram”

Gimmicky, Instagram-driven designs are out. Solid, functional, and inspiring design, however, never goes out of style.

Facebook isn't really in the conversation yet when it comes to competing with Google in travel advertising. But Facebook has the ability to reach travelers at various stages of the trip-planning process so it has the potential to be even more disruptive than it has been.

Destinations with visitor centers are adjusting their strategies to ensure their locations are being effectively utilized. The concept of a mobile or pop-up visitor center is also becoming more common, and is certainly a trend to watch in 2018.

There isn’t so much a tortoise and the hare message in here as we’d like to imply. One person’s digital metric high points are another one’s warnings, so brands should use L2’s numbers to better understand their strategies, not simply define them.

Professional food styling and food photography are different than Insta-snaps, and the revered CIA will teach the former. They're not acquiescing to Instagram just yet, but don't be surprised when schools head that direction.

Fashion luxury brands generally tend to be ahead of travel brands in terms of marketing innovation and sophistication. We'll continue to watch this space.

You don't need to paint your restaurant millennial pink to attract customers (I promise), but these four summer trends are worth your attention.

Balancing all the data a restaurant can collect about its customers with the need for the human touch is the perennial challenge for restaurateurs. Knowledgable is good. Creepy is bad.

Any restaurant opening from Union Square Hospitality Group is one to watch. Operations at Martina, which its chef calls "fine-casual," are a look at current industry trends set to go big.

Any restaurant opening from Union Square Hospitality Group is one to watch. Operations at Martina, which its chef calls "fine-casual," are a look at current industry trends set to go big.