Articles tagged “live tourism”

Nick Adams is the loudest tourism pitchman the U.S. has ever had, but is the world hearing what he wants it to hear?

Live-event organizers have learned high earners will pay almost anything for "the experience." FIFA is the latest to cash in.

FIFA's outrageous ticket prices, combined with geopolitical turmoil, have contributed to soft bookings. Yet hotels that jacked their rates share some of the blame, too.

A single headline act can sell an event, or sink it. Wireless Festival’s cancellation underscores the risk of tying success to one polarizing figure.

China has long been a powerhouse in outbound tourism. Now it’s trying to flip the script and do the same on the inbound side. But can it turn event-driven travel into something bigger than marquee sporting weekends?

It was never in doubt that Indians love to watch cricket. How much they're willing to spend to watch it live, is the more surprising part.

After years of rapid expansion, the travel industry is beginning to stabilize. While the world faces a period of uncertainty, the global appetite for meaningful experiences and the drive to explore ensures that travel remains a priority heading into 2026.

Saudi has been running the mass events experiment for centuries with pilgrimage and is now building on it with sports, music, and entertainment. It’s time to scale those lessons….and build a tourism strategy that actually works.​​​​​​​​​​​​​​​​

Marriott isn't treating the Olympics and World Cup as one-off windfalls. It says experiences-driven travel remains strong and that 'live tourism' has become a steady growth lever.

Milano Cortina 2026 is testing whether modern mega-events can function without a single dominant transport hub.