Articles tagged “live tourism”

The companies that originate trips do not need to call themselves travel companies to capture travel's economics, and Ari Emanuel is demonstrating it across three of them.

From a fan festival in Philadelphia's Fairmount Park to more than 100 activations across the Seattle region, tournament hosts are rethinking the concept of a citywide experience.

Concerts, festivals, sports and cultural moments are changing where and how the world travels, and the shift is proving durable. Most operators still treat it as a calendar event. The Skift Live Tourism Summit, presented by Live Nation, is the room where they learn to build around it.

Theaters and arenas are becoming year-round brand real estate for airlines targeting premium customers. Whether that presence pays off in bookings, rather than just awareness, remains to be seen.

Nick Adams is the loudest tourism pitchman the U.S. has ever had, but is the world hearing what he wants it to hear?

Live-event organizers have learned high earners will pay almost anything for "the experience." FIFA is the latest to cash in.

FIFA's outrageous ticket prices, combined with geopolitical turmoil, have contributed to soft bookings. Yet hotels that jacked their rates share some of the blame, too.

A single headline act can sell an event, or sink it. Wireless Festival’s cancellation underscores the risk of tying success to one polarizing figure.

China has long been a powerhouse in outbound tourism. Now it’s trying to flip the script and do the same on the inbound side. But can it turn event-driven travel into something bigger than marquee sporting weekends?

It was never in doubt that Indians love to watch cricket. How much they're willing to spend to watch it live, is the more surprising part.