Articles tagged “live tourism”

Chalet’s Athiva push shows how Indian hotel operators are using rebranding and pricing power and not just occupancy growth, to capture the country’s premium travel boom.

Mega sporting events are a big pull for travelers, and could help the U.S. overcome other forces keeping tourists away.

The U.S. travel industry had a rough 2025, but it could get a big tourism boost from the World Cup — if it isn't too difficult for fans to visit.

BTS hasn’t played a note yet, but flight and hotel searches are already spiking. Welcome to the new shape of live tourism!

The music may be the headline of BTS’s comeback tour, but the travel boom is the subtext, and arguably the bigger story.

Loyalty can’t live only inside a hotel stay anymore, and Marriott has been acting on that idea for a while now. Cricket fits neatly into this strategy as fans plan trips, time off, and even family gatherings around tournaments, especially in markets like India, Australia, and the UK.

Live tourism creates temporary tourism corridors, but the real opportunity is permanent infrastructure — aviation networks, visa liberalization, and booking platforms — that enables circulation whether or not Taylor Swift is on tour.

There’s no Taylor Swift Eras Tour in 2026, and the future of consumer spending remains murky. That doesn't mean the travel industry is any less excited about live tourism.

We have answers to some of Ask Skift's most popular questions in 2025, including how travel brands use TikTok and the latest trends in hotel loyalty programs.

Global travel is expected to end 2025 on a high note, growing 4% year-on-year as of November, fueled by a shift toward the "experience economy" where travelers are now chasing high-impact, live events rather than just destinations.