The ongoing live tourism boom provides compelling opportunities for hotels to maximize revenue by boosting average daily rates, extending stays, increasing guest volumes, and building long-term growth and loyalty.
The ongoing live tourism boom provides compelling opportunities for hotels to maximize revenue by boosting average daily rates, extending stays, increasing guest volumes, and building long-term growth and loyalty.
Can a music label make a good hotel brand? Universal Music Group believes you'll pay $400 a night to stay at its new Umusic Hotels. It aspires to build "cultural hubs" that combine hotel, entertainment, and local music heritage.
When everything can be clicked, streamed or viewed online, it's the in-real-life-only moments that travelers now crave. From mega concerts to meteor showers, these events will be the driving force in travel in 2025. It’s the age of Live Tourism.