Travel Loyalty News

Accor is proving that digital transformation isn’t just about technology — it’s a shift in mindset, driven by agility, culture, and customer obsession. Under Alix Boulnois’ leadership, the company is future-proofing hospitality at every touchpoint.

Wyndham is recognizing that its frequent guests like doing things, not just sleeping in rooms. Its loyalty members can now trade points for experiences like sold-out concerts and sports events.

Ascott got its start providing extended stays for corporate travelers. But it hasn't opened enough properties in places where people dream of vacationing. So expect it to buy resorts.

In Europe, loyalty is no longer about status — it's about savings, simplicity, and smart choices.

Minor Hotels is leaning on its luxury origins, direct booking push, and owner-led model to compete with the industry's biggest players.

Mandarin Oriental's revamped loyalty program takes its inspiration from luxury goods companies. The goal is to stand out in a sea of points-based rewards programs with formulaic rewards.

The definition of loyalty is being rewritten to focus less on points accumulation and more on customer experience. Global Hotel Alliance’s new report reveals that guests want programs that feel personal, not transactional.

Marriott ditches mundane advertising tropes in its new marketing campaign. Instead, it tries to tap into the emotional alchemy of travel itself.

Accor and IndiGo are keen to cash in on India’s travel boom, teaming up to woo deal-savvy travelers who are waking up to the power of loyalty perks.

The 'unbundling' of airfares has spread into business class at premium carriers like Qatar Airways, KLM, and now Etihad — with the trend showing no signs of slowing down.