Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Marriott: U.S. Market Is Cooling Amid Global Hotel Boom

Marriott execs cited a "normalization" in domestic U.S. vacation bookings, a potential warning sign for the post-pandemic travel frenzy. Still, with a strong dollar sending Americans overseas and a loyalty program topping 203 million members, Marriott seems well-positioned for a profitable year worldwide.