Travel Loyalty News

Tripadvisor hasn't made any decisions about Tripadvisor Plus, but the traveler membership program may reemerge in a different form.

Luxury brand Four Seasons believes strongly that guests who are spending more money need to be pampered a little, says its chief commercial officer. But it is smart to shy away from certain types of tech because of that?

Azul and JetBlue, two David Neeleman airlines, want to get closer with a potential loyalty tie up.

Marriott International is debuting an extended-stay brand in the U.S. and Canada. Why buy a startup like Placemakr or Limehome when you can build your own brand?

Loyalty programs are one of the must lucrative assets on airlines' balance sheets.

Loyalty programs are being retooled to cater to increased demand among leisure travelers. To stand out from the competition, hotel brands are making loyalty even more rewarding by adding new brands and experiences to their portfolios.

The online travel agent is playing the long game when it comes to onboarding as many long-term value customers as possible, turning them into members and eventually putting them onto its loyalty program. CEO Peter Kern is clearly a patient man.

When it comes to building and sustaining loyalty for today’s independent hotel brands, every guest touchpoint matters. Delivering consistent service and surfacing personalized offers and experiences requires a geographically expansive loyalty program powered by an agile technology platform.

Capital One Travel's 10x rewards for bookings in its soon-to-be-launched luxury hotel collection is a statement as banks dig deeper into travel: We are going to be a player.