Travel Loyalty News

Good morning from Skift. It's Friday, April 22, in New York City. Here's what you need to know about the business of travel today.

Loyalty programs helped brands engage with customers during pandemic lockdowns. But now they need to evolve, and travel companies need to not only decipher what today’s traveler wants, but also how to factor in sustainability in a meaningful way.

While the travel industry was on its knees, travel loyalty programs continued to grow. But the pandemic has changed the travel industry, and loyalty programs need to follow suit.

In Skift's top stories this week, Google joins global partnership Travalyst, backed by Prince Harry, in an act towards sustainability, Europeans are set to make record summer travel numbers, and loyalty programs are being revamped across major and minor travel brands alike.

All-digital experiences are a pandemic legacy, and the financial services sector is seeing a lot of value in the extra dimension that virtual reality can bring to conferences, training and education. Business meetings aren’t that far away.

IHG is the latest travel company to revamp its loyalty program for a post-pandemic return of visitors, changes that, for one, tame owner labor costs.

Selina's launch of a loyalty card will be eyed by other emerging brands in travel lodging. Its choices in marketing the card to early-career travelers will be watched by all hoteliers coveting that segment.

Good morning from Skift. It's Tuesday, April 12, in New York City. Here's what you need to know about the business of travel today.

Even as uncertainty continues to weigh on travel plans, Marriott is offering personalized experiences through its loyalty program in Asia. The hotel chain currently has more than 55 million Marriott Bonvoy members in Asia Pacific.

In Skift's top stories this week, luxury hospitality fails to live up to its longtime grandeur, corporate travel thrives in the first quarter, and Expedia Group appoints a Google executive to plot its advertising strategy.