Travel Loyalty News

Google's attractions ticket beta has been among its least elegant in travel to date. This has angered many tour operators because it couldn't have come at a more inopportune time.

American Airlines gave CheapOair a vote of confidence in permitting the online travel agency to enroll AA Advantage members. Look for more online travel agencies to establish these types of deals.

Lufthansa's test partnership may or may not work out. But what's certain is that all major travel rewards programs have broad opportunities to use their customer databases in ways that luxury retailers such as Aston Martin and Omega will actually like.

Like any online travel agency, eDreams Odigeo spends plenty on marketing to obtain new customers, but is currently spending next to nothing outside its own channels on getting travelers to sign up for its "Prime" subscriptions. No YouTube or banner ads, but this could change soon.

Argentina-based Despegar has broadened its geographic reach through acquisitions, and that has enabled the company to boast that seasonality factor has been eliminated from the business. While that statement is a stretch, it will be great for the company to take advantage of Mexico summers while Brazil winters.

Perhaps you spent the pandemic moving house, baking bread, or home-schooling your kids. Tripadvisor spent the crisis tweaking its product mix to sell more subscriptions while also refreshing its mobile app. Mad props to everyone for making the most of things.

Adding channel managers to bypass global distribution systems Amadeus and Sabre isn't a super-duper game-changer for Tripadvisor Plus, but less friction and lower fees can lead to greater traction.

With business travel down, is there a future where we see a surge in free agents untethered to loyalty plans? This might be on the horizon for certain segments.

In its rough outlines, Expedia begot Trip.com Group while Kayak and ITA Software begot Google Travel. Get ready for a flurry of clones in fintech, superapps, and subscription services in travel. In fact, it's already happening.

Private equity flooded the travel industry during the pandemic, but many startups looked to the government’s Innovate UK arm, which continues to put millions of pounds on the table.