Travel Loyalty News

Capital One Travel is a surprisingly nimble online travel site for a portal of this type that's still in beta. That being said, it has some significant content holes.

Frequent stays and in-person interactions have long been the standard building blocks for traditional loyalty programs. As travel experiences blend with the digital, contactless world, hotel brands must sharpen their abilities to gather first-party, personalized data from customers throughout the journey.

The subscription experiment in travel is gaining momentum. Will company's ultimately make money on what in some cases are very low annual subscription prices? That's the plan.

Hopper is the latest travel brand to try its hand at selling experiences. It's taking on a task that's harder to do well at scale than it might seem.

In this video recording from Skift Global Forum, we hear from Jeanne Jones, vice president, community and customer marketing, Amperity, and Lisa Borromeo Checchio, chief marketing officer, Wyndham Hotels & Resorts, who discussed how data plays an integral role in building relationships with loyal members and new customers alike.

It's a nice step for Google to provide more information about hotels' sustainability practices in search results. But will the company have the guts to get "political," in the eyes of some, and push hotel listings higher or lower based on environmental practices?

With Marriott Bonvoy making loyalty inroads, and subscription programs having a moment, Expedia Group is consolidating its far-flung loyalty programs in a move that coincides with its strategy to simplify its operations.

Expect more travel tech companies to mimic Plusgrade and get private equity backing to be able to do the acquisitions they need to grow during the recovery.

We said all along that major hotel chain buy-in would go a long way toward determining the trajectory of Tripadvisor Plus. Now it appears that big hotel brands may participate, but the subscription program is scaled back and much less compelling.

What's next for the travel industry? Let's start with new website and a new look for Skift.com.