Travel Loyalty News

Travel loyalty programs really are frequency programs. As frequency is directly linked to emissions in travel, how can travel companies find environmentally friendly ways to reward its most valuable customers?

Familiar themes such as personalization, loyalty, omni-channel, and end-to-end experiences are still front of mind for travelers as the recovery begins, albeit with a refreshed focus. Access to real-time, accurate, and first-hand data needed to satisfy these demands — and others — is even more foundational for any travel or hospitality company post-Covid-19 than it was before.

iSeatz’s new ‘State of Loyalty: 2021 Hotel Ancillary Report’ provides a key resource for hotels as they reposition their ancillary offerings within the competitive post-pandemic leisure travel landscape.

Tripadvisor CEO Steve Kaufer told Skift that Tripadvisor Plus is "a super-high priority for the company." The program may find enthusiasts at the property level, but so far the largest hotel chains don't appear to be leaping on board.

Consumer behavior is likely to remain in flux post-pandemic, so travel brands must adapt their advertising strategies to prepare for an unprecedented purchase journey and connect with travelers in new ways.

In Skift's top stories this week, Hawaii's domestic U.S. tourism roared back, Accor's CEO said the biggest hotel investment bargains are yet to come, and HomeToGo could go public in a blank-check-company deal.

At a time when some big hotel brands seek to increase average daily rates, Booking Holdings' expansion of its Genius loyalty and discounting program could hurt that effort. Some individual properties, hungry for increased exposure as they compete with vacation rentals and other hotels, will welcome the move.

The tech company Clear is hoping an IPO will help it fast-track a path to profitability. But for 11 years, it has been faster at speeding up security lanes than in getting to breakeven.

Skift recently hosted the Loyalty & Subscription Summit. Download the post-event report to learn about travel’s new frontier of subscriptions and the new rules of loyalty in 2021 and beyond.

How subscriptions have the potential to foster stronger resilience for brands in the travel industry How loyalty will become less transactional and more personalized Top experiments and successes in revamping…