Travel Loyalty News

New tools geared for driving engagement at Hilton have created strong growth in its loyalty program. But does Marriott also get part of the credit?

Marriott could do a lot worse than tying its fortunes in China to the e-commerce juggernaut Alibaba. Rest assured that this won't be the last big partnership for Marriott in the country. These are, after all, early days.

Chalk up La Quinta's poor performance in the second quarter to nothing more than a blip. The brand has always performed in line with direct competitors. But Wyndham wants to take it to another level.

There’s no question that customer and company definitions of loyalty are undergoing a fundamental shift in the travel industry, with personalized products and experiences playing an ever-more important role. In this session from Skift Tech Forum 2019 we learn more about how the concept of loyalty will evolve in the years ahead.

It's now possible to earn bonus points and other perks as an elite Marriott Rewards member flying on Emirates and vice versa. Sure, Emirates may not fly to every destination on the planet, but free points are free points.

Design touches every aspect of our lives, so the idea that it impacts every corner of the hospitality industry should come as no surprise. For the Accor Group, design serves a bigger purpose than just looking aesthetically pleasing.

The easiest way to make employees comply with travel policies is by making booking in policy attractive for them. InterContinental Hotels Group’s Business Edge shows how business travel solutions can go beyond being simply a discount program.

Delta's strategy now appears to be driving loyalty in a different way: Instead of flying on the carrier because of SkyMiles, passengers simply want to fly on a better product.

It used to be that hardcore loyalty nerds would avoid Delta's SkyMiles program because of its poor earning and redeeming channels. Now thanks to constant product improvements, those concerns may be moot.

As of last month, elite World of Hyatt and American Airlines AAdvantage members can earn more points and miles with a new joint loyalty collaboration from American Airlines and Hyatt. It’s a smart move considering the likelihood of customer overlap.