Travel Loyalty News

Like a similar program now in place between American and Hyatt, the partnership between Accor and Air France-KLM aims to share customers between similar target markets. Unlike its American cousin though, this partnership is open to all loyalty tiers.

It's a bold move to call your subscription product "Prime," but if eDreams Odigeo's new offering is anywhere near as useful as Amazon's has been, the company will be pretty happy.

Rather than being paralyzed by the threat of Amazon, let’s actually learn from its successes. Using tech to achieve a more customer-centric approach to brand loyalty is a great place to start.

A new series of unbundled business class fares coming to market pushes many frequent flyer benefits to the side. For those religious about loyalty programs, the fares are worth avoiding.

Broad changes to the frequent flyer program employed by Qantas should largely be welcomed by the airline's road warriors, a rarity in today's airline loyalty industry.

Let’s place loyalty programs into a larger realm of technology that can improve and increase guest engagement and personalization. All these tools working in parallel can help achieve a truly loyal guest.

Hyatt has big plans for its World of Hyatt loyalty program, as illustrated by a recent presentation by CEO Mark Hoplamazian and yet another partnership in the works.

One could find Best Western's boutique hotel strategy confusing on price comparisons, but it’s the customer’s choice if they want to pay for the experience.

Hyatt keeps packing on the partnerships to please reward members, which is probably the smart play for the time being. Creating alliances with hoteliers is a faster solution than building a slew of new properties in new markets from scratch.

Some hotel chains, such as Marriott, feel they have no choice but to get into homesharing. Marriott is trying to turn it into a loyalty play to keep its customers engaged with the brand.