Travel Loyalty News

United will move to a dynamic-pricing model and remove its award chart on November 15. For flexible and thrifty travelers, this may help some score a bargain-basement award seat. Others who are used to predictable award tiers may find the news distressing.

Alaska's continued efforts to appeal to transcontinental airline passengers is creating lucrative bonuses for frequent flyers.

Portions of Hyatt's recent Two Roads acquisition are already getting incorporated into World of Hyatt, which should delight loyalty program members.

World of Hyatt members have a wider spectrum of hotels to look forward to in their loyalty program later this year. Starting this week, portions of Hyatt's acquisition of Two Roads Hospitality will start getting incorporated into the loyalty program.

Until recently, Cathay Pacific was the only carrier that American Airlines frequent flyers could use to travel into China with frequent flyer benefits. A new partnership with China Southern will extend that reach significantly.

Millennium's new revenue-based loyalty program is slightly reminiscent of Mandarin Oriental’s Fans of M.O. which launched last year — light on complexity but still valuable for fans of the brand.

No need to reinvent the wheel here. Simple, straightforward, points-based loyalty programs are what customers are demanding.

We think this is a good move for Starbucks. The company is looking to attract more customers to add to its loyal clientele. This can only be good news for its fast-moving beverage rollout.

It's rare that loyalty program members get worked up enough to create their own activist campaign. They usually just bolt. That Marriott's members have done so is a testament to how loyal some of its customers want to remain.

Marriott says you really can have it all when it comes to a hotel company — both scale and quality. But can you really do that without sacrificing one for the other? Guess we'll find out over the next three years.