Travel Loyalty News

Airlines that can leverage the increasingly sophisticated and connected network of global aviation alliances and service partnerships will have a critical opportunity to scale their loyalty benefits and provide more consistent, quality customer experiences for the future.

Wyndham is monetizing the very concept of being a repeat hotel guest, while providing discounts on bookings with other travel suppliers. Expect the industry to watch this move closely.

When most airlines are focused on their most premium customers, American is launching a credit card that it hopes will attract loyal leisure flyers and business customers.

United is rethinking third quarter capacity as peak travel demand continues to split between the early summer months and the end of the year.

At Skift Global Forum 2025, Global Hotel Alliance and Minor Hotels showed how a shared loyalty platform and carefully targeted expansion can help independent brands scale smarter in an unpredictable market.

Loyalty programs are more important than ever – but travelers are moving beyond status tiers and points to seek relevance, reassurance, and value. As expectations rise, credit cards have emerged as a key force in the loyalty ecosystem, offering the flexibility, personalization, and protection travelers now demand.

Loyalty programs are the biggest marketing avenues for the new-age Indian traveler, and ITC Hotels has decided to take things up a notch by incentivizing long-term loyalty.

Hospitality is moving past the old playbook of fixed brand formats, as travelers mix work, leisure, and longer stays. The Ascott Limited is betting on a more fluid future of lodging with a strategy that stretches its strongest brands across property types to keep guests inside a single ecosystem.

Major chains tout hundreds of millions of members, but a new Skift metric reveals wild disparities in how they build their programs. Marriott, for instance, is in the middle of the rankings when measured by members per room.

This isn't a new loyalty program for Hotels.com, but a double-edged feature that may be attractive. The former book 10 nights and get one night free was very popular, but likely too expensive for the company.