Travel Loyalty News

Are old-school U.S. airlines too focused on short-term profits and competing against low-cost carriers to deliver a quality product to their loyal passengers?

Alaska's Mileage Plan program continues to get stronger with a new series of incentives aimed at west coast Virgin America customers. Between the incentives and the numerous partners, Alaska has put together a pretty solid loyalty program.

Despite the challenges facing the industry, Sorenson remains optimistic and determined to make sure Marriott's $13.3 billion bet on loyalty pays off.

After things go bad, a big burst of loyalty generosity is an easy way for a travel provider to say "we're sorry."

Yet again, Wyndham Rewards isn't missing out on any chance to capitalize on the opportunities opening up in the pending integration of SPG with Marriott Rewards.

Points is trying to diversify beyond being the world's largest reseller of airlines and hotels points. But this loyalty tech company needs a little more mojo if it wants to produce truly game-changing products.

Deeming online travel agency fees too high, hotels turn to loyalty programs to push direct bookings.

For now, the industry's biggest task it to make sure that Millennials don't completely disengage and abandon loyalty altogether.

American Airlines has a new lounge for ultra-premium passengers at JFK. Good luck getting in though.

Like so many other industries, corporate travel is being shaped by mobile-first millennials—which means companies must adapt to meet their unique habits, or be left behind.