Luxury Travel

In-depth coverage of luxury travel, including hotels, cruises, private jet travel, travel advisors and agents, and tour operators.

The Case for a Sales and Marketing Evolution in Hospitality

Sales and marketing needs to evolve to address the cultural depth luxury consumers now demand. The best hotels are moving beyond "heads-in-beds" marketing to creatively place brands in culture, catering thoughtfully to sub groups and interests. When done right, the resulting glow adds value to businesses owning their brands fully.