Luxury Travel

The Chinese luxury market is huge but not monolithic. That's why understanding the capabilities of the country's myriad social media apps — and knowing how to nuance messages within them — is key to connecting with this lucrative market.

Luxury brands today are designing stories for global citizens, but telling those stories in different markets requires more than a different app — it's about delivering a message that resonates with the core brand and the local culture that they're speaking to.

Travel marketers need to think outside the box. The icebox, that is. A new research study reports that temperature can impact consumer perceptions of luxury and status.

How consumers feel about luxury products may depend on how they feel. That is, whether they perceive something to be hot or cold.

Asia leads the global hotel pipeline and many more luxury hotels and wellness resorts will be opening in its fragile environments. Low-impact advocates are trying to lead by example, but they're too small and too few to effect a sea change.

Enough of abusing nature for luxury. Tourism players in Asia-Pacific share how conscious design and excursion-based wellness can change how we think about luxury resorts.

Today’s luxury travelers want the world at their fingertips. But not all destinations have managed to adapt their offerings to suit the demands of this new mindset. Now, thanks to its unique luxury-friendly amenities and a new brand positioning, the Los Cabos region of Mexico is emerging as a new luxury hotspot.

In the multisensory world of travel, it's surprising that it's taken so long for luxury operators to realize that appealing to all five senses is quite sensible.

The state of luxury is evolving and morphing. And the commonality of those who are forging resonant experiences is that they are looking outside of some of the tried-and-true formulas, mining heightened sensory territories that evoke something deeper in guests.

As more companies enter the luxury vacation rental business, the need to serve up a unique selling proposition becomes increasingly vital. But it's also key to stay true to that original mission point, even as a company grows.