Luxury Travel

A new study finds that the more consumers trust a brand, the more successful it is likely to be. Easy to say, but in an era of rapidly evolving trends and tastes, how can brands maintain that trust while reinventing their offerings? Luxury companies have proven especially adept at navigating these choppy waters.

MSC Cruises is already spending billions on big ships, so why not add a few luxury vessels to the mix? The cruise operator has a built-in customer base, but the trick will be to offer a product that gets those passengers to pay more for the high-end experience.

Travel agents (or advisors) were supposed to go the way of the fax machine. But in the internet era, they've managed to find ways to fight back.

Experiences are becoming a much bigger part of the travel industry and luxury hotels are adding them to their portfolios. The next stage is connecting them to their loyalty programs.

Maybe it’s because Europe has a higher percentage of independent hotels. Maybe it’s because Europe is made up of so many distinct cultures. Regardless, it seems that for some reason, in Europe, hospitality industry innovation tilts toward individuality. Analysts tell us why that is the case.

Royal Caribbean Cruises wants to be a bigger player in the luxury and expedition cruise space. One surefire way to do that, now that it owns a majority stake in Silversea: build more ships.

... But we have a feeling that things are certainly shifting in that area as more luxury brands see themselves as "experience platforms."

As luxury travel continues to democratize, brands that want to attract the super-wealthy need to come up with new and better strategies.

Creating customized college packages is smart for several reasons: Parents are happy to pay for a less stressful experience and young affluent teens become comfortable with a brand during a critical and memorable moment, leading the way for future business.

As a large independent hotel company with a distinctive luxury brand, Four Seasons is always going to be a takeover target but it sounds like it is more likely to be a buyer rather than a seller.