Luxury Travel

The luxury traveler of 2018 wants to be healthier, more mindful, and personally enriched. AccorHotels is turning these desires into reality at its luxury properties.

Times are tough for legacy travel media brands and they are having to come up with more creative ways to cash in. But bringing in a charge for its A-List — no matter how this manifests itself — calls into question the idea of editorial independence.

Given their huge spending power, it’s no wonder affluent Americans are an attractive and strategic segment for travel brands to target. Our U.S. Affluent Traveler Survey 2018 reveals key insights into their travel behaviors, attitudes, and preferences, while further segmentation paints a more nuanced picture of this diverse and lucrative group.

Aman wants to create more customers for life by catering to families with kids and teenagers. It's a smart long-term strategy, but the company will need to involve younger travelers in a way that makes sense for a luxury brand.

Gone is the buttoned-down, forced formality, and in its place comes the freedom and confidence to treat guests as individuals. A new generation of hoteliers is learning to embrace informality.

Luxury travelers are seeking out experiences that enrich their lives rather than isolate them from adventures. That's why The Thief in Oslo is one of a growing number of luxury hotels that are pursuing more informal and instantaneous relations with guests.

The rise of uber-luxury cruise ships is well documented, but what about high-end cruising without the bling? We've said it many times before, but it is worth repeating: Experience counts much more than it used to. An intimate vacation on a tiny barge or a once-in-a-lifetime trip to Antarctica can still be luxurious.

Barging is a very small segment of the cruise industry, but it’s growing exponentially. That said, given that a typical barge only holds four to 12 passengers, and there are only about 100 barges in operation, exponential growth can take place with the addition of just a few new boats.

Social platforms are constantly evolving, mandating that luxury brands perpetually refine their approach and balance their agenda of pushing a lifestyle brand while providing real-time customer communications.

Well, that didn't take very long. Will this luxury brand with a past be a good fit for IHG? Or is it too little, too late, to give Regent the comeback it deserves?