Articles tagged “marketing”

We’ve seen Star Wars, Pokémon, and Hello Kitty jets, but a fully gold widebody takes the concept to its gleaming extreme.

This is a preview of where travel media is headed: destinations as identity theaters and creators as roaming interfaces between cultures and the algorithm.

Travel Slop, AI-generated info and itineraries rooted more in fiction than fact, risk real reputational harm for travel brands and platforms — particularly those mistaking “'good enough'” content for strategy.

Hotel groups must ensure that short-term performance marketing doesn’t quietly erode brand loyalty, which may be key to unlocking bookings driven by agentic AI.

As AI models like ChatGPT, Gemini, and Perplexity become the new travel gatekeepers, brands are rewriting SEO playbooks for an era where visibility hinges on being mentioned, not ranked.

Indian travelers are redefining the global travel market with a shift from bargain hunting to identity-driven travel. As video, creators, and AI now steer decisions, for travel brands, keeping up isn’t optional anymore.

TravelPerk changed its name to Perk in a bid to lose the perception that the company is solely about "travel." Will the rebrand help lead Perk toward an exit, like Navan did with its IPO?

By turning memes into core messaging and social snark into earned attention, Ryanair keeps its brand visible without heavy ad spend. Chief marketing officer Dara Brady talks strategy with Skift.

At Skift Global Forum 2025, industry leaders discussed how evolving consumer expectations, personalization, and data-driven marketing are redefining how hospitality brands connect with modern travelers.

American Airlines is the latest carrier to join an elite club of sky-high centenarians, and it looks like it'll be making some noise doing so.