Articles tagged “marketing”

San Francisco's tourism board is experimenting with a new medium to take on a formidable obstacle: a negative media perception.

Consumers are inundated with advertising noise. As a result, travel brands are exploring alternatives to grab attention.

Tourism boards are always trying to keep up with how visitors are finding and interacting their content. The Google Analytics update should make this easier. Hopefully, they can actually capitalize on the new information.

The Vienna Tourist Board has launched UnArtificial Art, a marketing campaign designed to ‘promote the city’s 100+ museums in order to “See the Art behind AI Art”’.

As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.

As preparations continue for the coronation of HM The King Charles III on May 6, The Dorchester London has transformed its famous façade with a modern reinterpretation of the decorations…

Lindblad Expeditions, which operates small ships with adventurous themes, is seeing traction with savvier digital marketing. But it's taking time for the company to get back in the black.

Changing travel patterns offer new opportunities to capture demand, but destinations need to adapt their marketing accordingly. With Abu Dhabi’s new ‘One Summer Isn’t Enough’ campaign, the destination is transforming the UAE’s largest emirate into a year-round destination.

Expedia aims to expand its Vrbo business in 2023. The move to bring creative production in-house and shift the narrative could help, but deeper strategic shifts would be required to compete with Airbnb.

Sometimes it takes a negative reaction or backlash to remind tourism marketers to refocus their efforts on highlighting the local community.