IDEAS: Evoking Nostaglia With Samsonite’s Latest Campaign

June 8th, 2023 at 4:30 PM EDT

Photo Credit: Credit: Samsonite/Iris Samsonite/Iris

Samsonite are aiming to reignite the spirit of adventure and celebrate the golden age of travel with their latest campaign.

Created in partnership with global advertising agency Iris, ‘Travel Like Your Parents’ evokes a sense of nostalgia inspired by the genuine escapades undertaken by those who came before us.

Credit: Sa

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