Articles tagged “marketing”

Airbnb, which is very standoffish when it comes to paying for digital ads on Google.com and Google Travel, is winning the marketing sweepstakes by a landslide. Not even close.

Paying Google to increase direct bookings seems like a contradiction in terms unless it is for brand advertising on YouTube that truly brings guests direct to the hotel website for the next trip.

While Hotels.com is sticking with the tried-and-true practice of featuring celebrities in its latest marketing effort, it's betting it doesn't need traditional TV ads to reach travelers. That new approach may not hurt the company, with a growing numbers of consumers cutting the cable cord.

Voice search has been dead-end for creativity in destination marketing. Unless generative AI steps in, it will never be its own channel and remain a boring add-on of text-based search.

Sales and marketing needs to evolve to address the cultural depth luxury consumers now demand. The best hotels are moving beyond "heads-in-beds" marketing to creatively place brands in culture, catering thoughtfully to sub groups and interests. When done right, the resulting glow adds value to businesses owning their brands fully.

What happened to the good old days of rich travel companies getting richer through digital marketing? Ha. Airbnb said brand marketing and public relations (both forms of storytelling) let it reduce its reliance on performance marketing.

Few people have given more thought to boutique hotels than Frances and Ariela Kiradjian. Today they believe boutique hotels need smarter local partnerships, more design that's functional as well as stylish for our post-Instagram era, and more wellness offerings than just yoga.

Some metasearch sites have lost a bit of marketing appeal for advertisers. More brand marketing and Google are likely among the factors behind the trend.

North Dakota's efforts to increase awareness of the state are complicated by a relatively limited tourism marketing budget, but it believes it's found the right mix of digital and print ads to boost visitor numbers.

Puerto Rico’s geography helps drive visitor growth more than any tourism campaign. But its latest campaign still does a good job of promoting the island's culture.