Articles tagged “marketing”

Exoticca's first-ever campaign shows how travel brands can leverage some of the most powerful art forms — in this case, film — to show how extraordinary exploring the world can be.

In its effort to gain a stronger hold on the hotel market, Trivago is implementing a tool that could change how it makes money and reduce the role of online travel agencies in bookings.

It's tough for a National Football League team to make a return trip in two consecutive years to the Super Bowl, but online travel company Booking.com will be doing just…

As TV becomes even more digital and people cut the cable cord further, expect it to compete directly for destination marketing social media advertising dollars.

A smart new campaign launched by Hilton, highlighting its connected rooms feature, for travelers looking for larger spaces when booking family or group travel. First in this "Connecting Room Concerts"…

Travelers make multiple purchases in preparation for their trip, a consideration Tripadvisor believes should be noticed by marketers. The company honed in on the purchasing intent of its audience and…

New year, new look, as travel agencies across the board look to get off to a fresh start as business recovers.

Brands can see risky marketing campaigns pay off — if they manage to strike the right chord between creative and controversial, like Plum Guide did.

Google advises "we never sell your personal information." But it should add the following disclaimer: But we make an almost unfathomable amount of money from it.

During her Christmas holiday, a software developer created a tool to generate and map travel itineraries using generative artificial intelligence (AI).