Articles tagged “marketing”

United’s optimistic, holistic approach to branding underpins a shift in aviation marketing towards more positive and inclusive messaging that’s aligned with the market forces finally blowing in airlines’ favor.

As consumer content preferences shift increasingly toward short-form video on social media channels, travel brands — which often have rich, visually compelling content to leverage — have an opportunity to showcase their key messages in new, creative, and hyper-relevant ways.

Today’s edition of Skift’s daily podcast looks at the global outlook for 2023, top TV spenders in the U.S. this year, and Carnival's optimism.

Today’s edition of Skift’s daily podcast looks at new tourism strategies in the U.S., American Air's attempt to address debt, and the UAE's upward forecast.

Five U.S. destinations geographically spread out, of varying sizes and with different transformative strategies — and challenges — point to what destination marketing organizations will have to do in the coming years.

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In this video from Skift Global Forum East 2022, we hear from Chris Hartley, CEO of Global Hotel Alliance, on how independent properties can lower costs, unlock bigger revenue opportunities, and compete in an environment where big brands and online travel agencies rule the world.

If and when outbound Chinese travelers return, they will be a post-pandemic version of their former selves with altered likes and dislikes. Old-school marketing may fall flat.

Celebrity Cruises is taking a risk by being the first cruise line to offer a ship tour in the metaverse. It's brave to publicly adopt new technology and adapt based on customer feedback. Being a first mover already makes the company a leader in that category.

The Hawaiian government this week rescinded the Hawaii Tourism Authority's U.S. tourism contract with the Council for Native Hawaiian Advancement, a community non-profit, providing a potential setback for the authority's…