Celebrity Cruises Enters the Metaverse With a Virtual Ship Tour
Photo Caption: Visitors of the virtual Celebrity Beyond ship can walk on its main deck in the metaverse. Celebrity Cruises
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Celebrity Cruises is taking a risk by being the first cruise line to offer a ship tour in the metaverse. It's brave to publicly adopt new technology and adapt based on customer feedback. Being a first mover already makes the company a leader in that category.
Before booking a trip with Celebrity Cruises, potential customers can now explore a virtual version of the experience — an offering that the company expects is the beginning of a long journey expanding operations in the metaverse.
Miami-based Celebrity Cruises just released a metaverse program that allows users to walk as avatars aboard a virtual replica of the brand’s latest ship, Celebrity Beyond. All users visiting the digital ship at the same time can see and interact with one another, and there is a designated meeting space within the platform.
At this point, the main function of the platform is as a way to reach new audiences. The main customers targeted for this platform are those who are new to cruises or those who have never sailed with Celebrity, said Michael Scheiner, chief marketing officer for Celebrity Cruises.
“Everyone is welcome and invited to experience it. The target, though, I'd say is … people that haven't exper
