Articles tagged “marketing”

A snapshot of how much it costs to go flex reveals few discrepancies in pricing, but some telltale signs of where prices could be about to soar.

Wooing spoilt-for-choice travelers to visit a particular destination may be an uphill task, but the road gets much smoother if you have a celebrity vouching for its wonders.

Today’s edition of Skift’s daily podcast looks at a new forecast of U.S. outbound tourists, hotels using TikTok to drive IRL visits, and easyJet‘s new green deal.

In this video from Skift Global Forum 2022, we hear from Amperity CEO Barry Padgett about how the right customer data — used smartly and efficiently — can create value, loyalty, and exceptional customer experiences.

Well-done short-form videos create a feeling of authenticity. No wonder savvy independent hotel brands are using the social media app TikTok to offer casual, energizing peeks at their properties.

Independent hoteliers don't have a level playing field with the big brands when it comes to attracting direct bookings. But a savvy use of social media can improve things a lot.

Geographic diversification is paying off for China's Trip.com Group. Europe and the U.S. is still a fraction of its overall business, but they are now significant contributors.

Two information-packed days in New York City, hundreds of ideas. Here's the lowdown on three sub-themes that caught our eye.

Airbnb's Brian Chesky may be over-estimating how many people will work from home in the future "glued" to their laptop screens. But the world has changed — for sure — and travel patterns have been altered as well, with new demand for experiences.

The so-called travel marketing funnel for Booking Holdings and Expedia has indeed been a sieve. Domestic trips and remote work have propelled accommodations to a higher position in trip plans.