Articles tagged “marketing”

Today’s edition of Skift’s daily podcast looks at hotel marketing to over 50s, the UAE’s tourism rebound, and a U.S. assist for Tunisian tourism.

In the era of cord cutters and endless content options, streaming TV is a great channel to reach engaged audiences. New research from Amazon Ads demonstrates why travel marketers don’t want to miss out.

For too long, the golden rule in travel marketing has been to shy away from guests in their golden years. It's time to put age before beauty in travel marketing and reprioritize accuracy over the aspirational.

Mobile continues to be an increasingly important channel, not only for planning and booking, but for all stages of the travel journey. To help travel companies leverage the power of mobile marketing, Acoustic has released its “SMS as a Competitive Advantage” handbook, with key insights into messaging practices that can help maximize customer engagement and boost return on investment.

Now that New Zealand has zeroed in on its Māori heritage as an asset in storytelling, it has to make sure that it does not lose sight of it as more than just marketing.

Today’s edition of Skift’s daily podcast looks at the impact of Europe’s energy crisis on hotels, Florida’s push to market new attractions, and Israel’s lure for U.S. airlines.

After Hollywood celebrities Jennifer Anniston and Chris Hemsworth, Gerry the Goose is winging it as the newest brand ambassador for Dubai-based carrier Emirates. The brand campaign featuring Gerry, a Canadian…

"Google will kill Airbnb," tweeted Nick Huber, who writes about business and real estate, owns a self-storage company, and has 247,000 followers on Twitter.

In the pursuit of higher quality tourists, destinations need to make sure they maintain a diversity of tourists and local businesses.

The incoming CEO of MMGY Global, a travel marketing agency, is advising hotel clients not to let their marketing get whipsawed by every fluctuating news headline.