Articles tagged “marketing”

Since the end of Covid, Intrepid has been transforming its marketing strategy by focusing on brand, rather than quick hit advertisements.

Today's podcast looks at Google's surprising pivot on cookies, industry leaders' disappointment in travel's use of AI, and why Turkish Airlines doesn't believe in premium economy.

As a baseball luminary once said, "It ain't over til it's over." Third-party cookies were about to be gone but then they weren't.

Viator's "Regret Less. Do More." campaign uses data-driven insights and highlights travel planning pitfalls.

For those asking, ‘What's Hallyu?’ you’re clearly not young enough! The Korean wave is huge, and the tourism ministry is make sure that it taps into this craze to attract foreign visitors.

Airbnb is among the travel industry leaders in taking advantage of the global events category. Its push in Paris highlights the importance it sees for this sector.

Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV.

Never say never in travel. Airbnb has moved away from Google marketing in years' past, but recently it's found a way to play there more efficiently.

Reading between the lines, Mertz was saying that Airbnb didn't offer experiences at the right time, and they weren't personalized and cheap enough. Like Booking.com, Airbnb does want a dose of the connected trip.

Robert Isom had warm words for Vasu Raja, the airline’s outgoing chief commercial officer, but hinted that it was time for him to go.