Articles tagged “marketing”

Facing ballooning federal government budget deficits, Brand USA's funding got caught in the crossfire.

In a drive for loyalty and attention, high-stakes travel challenges are growing in popularity. These airline campaigns generate buzz, but they also raise thorny questions around ethics, sustainability, and long-term brand impact.

Klook’s goose might not have wings, but the idea behind it clearly does.

The Ritz-Carlton beat 181 other luxury brands to win advertising's top prize by doing something hotel marketers rarely attempt: ditching brief poolside glamour shots for a quirky four-minute movie.

Protests against overtourism are on the rise, particularly in Southern Europe.

Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. The backstory is that online travel agencies are incredibly convenient for consumers and incredibly expensive for hotel companies like Accor.

Brands like Visa and Gatorade have begun advertising across Marriott's many screens. Its booking app? Ads. Your hotel room TV? Ads. The Wi-Fi login page? More ads.

The world's largest hotel franchisor wants its guests to think "I am a Wyndham person" rather than "I am a Super 8 person who sometimes stays at other random hotels."

Barry Sternlicht sees trouble brewing for big hotel chains. The Starwood founder warns that nimble upstarts will steal their market share one social media post at a time.

Fairmont hopes it can keep its longtime guests while becoming more inclusive and winning over a new wave of travelers.