Articles tagged “marketing”

Privacy efforts will keep chipping away at old school digital advertising practices. Travel marketers need to persuade more consumers to consent to share their data directly. They should consider new ideas, like creating media networks and data co-ops, to help.

Vrbo is benefiting from a ton of direct traffic because vacation rentals are having a moment, and competitors' paid marketing through Google fell off a cliff. The brand will likely get some sustainable benefit from the lift, but the dynamic can change in a heartbeat.

Asia’s luxury hotels are competing for staycations with ideas, not price. A valuable outcome will be a rise in partnerships as hotels tie up with various local companies to curate new experiences to entice locals.

Tapping one person to head "hosting" for both homes and experiences isn't the most savvy of moves. Airbnb has a ton of work to do to mend relations with alienated home rental hosts. Experience hosting is likewise complex — and a very different animal.

The coronavirus crisis has given new meaning to traveling like a local. Brands are trying to figure out how to market to travelers when they actually are the locals.

New tools from Google Hotel Ads, Cendyn, DerbySoft, Triptease, SiteMinder, and others are making it easier for smaller hotel companies to woo travelers from metasearch brands.

You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn't long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. So what's a hotel marketer to do?

Hosts may come and go on Airbnb's global platform. But the fate of Airbnb's listings will depend much more on supply and demand than on grievances.

Airbnb would have been eviscerated had it focused on a relief package for hosts that was primarily marketing credits. Expedia's recovery plan for partners isn't philanthropy, but although the company will likely take a revenue hit, it will benefit from increased partner engagement as the travel industry bounces back.