Articles tagged “marketing”

Travel PR agencies have had to adapt to the complicated world of online content. As marketing dollars move towards influencers and activations, less is being put towards traditional print advertising in newspapers and magazines.

Visit Florida's new $25 million budget isn't a done deal yet — the governor could veto, and the Florida legislature could then override that decision. But one thing is for sure: Tourism marketing in Florida faces an uncertain future.

While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching strategy guiding these efforts.

Fornova is one of many startups aiming to cash in on hotels' eagerness to prioritize direct bookings. Given the massive potential market and demand, one of these companies has a shot at breaking out in a spectacular fashion.

Influencers are increasingly important for DMOs looking to reach and engage with its audience over social media. Overall they are also considered as a good ROI.

Many companies — especially in the hotel sector — aren't doing enough to encourage mobile purchases.

That podcasts are popular is undeniable. But will these hotel-produced and curated podcast playlists actually gain traction with listeners who eventually become paying guests? That's the tricky part and honestly, we're not so sure they will.

Facebook is challenging online advertising heavyweight Google by offering innovative products that target travel brands (and other sectors). Expect the social network to seize some market share but how much remains to be seen.

Los Angeles is part of a trend across major global cities as they attempt to distance themselves from less welcoming parts of their countries. Most cities can't claim to be as diverse as Los Angeles, which helps its message appear honest yet measured.