Articles tagged “marketing”

It's all but certain that TripAdvisor is going to get back on TV in some form in 2017. It really needs to unless the company wants to push the launch into next year pending product changes and improvements. Past TV campaigns haven't moved the needle. The decision-making this time is all-important.

Technology-driven innovation has done wonders for airline industry stock prices. But is that innovation also doing wonders for passengers? Right now the answer seems to be no.

Travel is more exciting than a well composed and prop-heavy Instagram shot would let on. We think it's time to start letting go.

For many travelers, loyalty programs increasingly feel like gambling in a casino — where the house is stacked against you. Adding flexibility to programs can help brands regain travelers' trust.

The TripAdvisor store would be your go-to place to purchase a TripAdvisor Reviewer or Bubbles T-Shirt with all five bubbles. The retail effort could help get TripAdvisor out of the bubble in which consumers think it's just a review site.

But is the Snapchat audience willing to devote more than three seconds to watch it? This is something any travel brand attempting to experiment on this platform should ask themselves.

Today, the travel industry is mostly applying artificial intelligence (AI) to power chatbots and dynamic pricing tools. But a time-traveling cyborg tells us more innovation is coming.

Skyscanner is becoming an online shop-window for airlines, providing a branded experience that's similar to the airline's own sites. Behind this move is a technological upheaval that's scrambling commercial alliances.

In today's content-driven world, travel companies have adapted to cater to customers' needs. Content marketing is now more popular than ever before.

Most Western travel brands are still in their infancy when it comes to understanding China's digital platforms and marketing norms.