Articles tagged “marketing”

Leave it to Emirates to poke fun at the increasingly confusing electronics ban while marketing its diverse in-fight entertainment offerings.

With content marketing's move into the mainstream the next step for companies to master is measuring its performance and success.

Travel brands need to check that their digital effort is in sync with their offline service.

Facebook would certainly love nothing more than for hotels to use its platforms exclusively for their mobile needs. But what Christine Warner has to share about how hotels should be thinking about mobile, and social media platforms, is advice any hotel can use.

If content marketing is all about storytelling, then "travel" should be about the easiest vertical to storytell around. That is, unless, you have every other destination, hotel, and airline telling the same story.

The key question for travel marketers is no longer "Does location-based marketing work?" but "When does this start to get creepy?"

These are crucial times for citizenM as it expands rapidly outside its European base into North America and Asia. It has to stay vigilant about differentiating the brand, now 10 years old, and ensure it is still cutting-edge.

Airbnb tends to get most of the credit when consumers talk about "alternative accommodation." But ultimately it may be efforts undertaken by online travel agencies like Expedia and Priceline that truly bring short-term and whole-home rentals into the travel mainstream.

Even if TripAdvisor can straighten out its Instant Booking feature, it still faces the daunting task of changing consumer perceptions in the face of Expedia, Booking.com and others, which are saturating digital media and broadcasting.

Every travel company wants to be known as innovative. But creating the right culture for innovation can be challenging. That's why travel incubators seem like such a great strategy: access to outside partners, ideas and talent with minimal risk.